Meet the Team
The International Association of Online Business Managers (IAOBM) is the leading global network dedicated to the ongoing growth, advancement, innovation and success of the OBM profession.
CEO
International Association of Online Business Managers
Amanda Hyde-Pierce
With over 25 years’ experience across the legal, financial, and medical sectors, Amanda Hyde-Pierce brings a powerful blend of operational expertise, strategic thinking, and commercial insight to her role as CEO of the International Association of Online Business Managers.
After becoming a Certified OBM® in 2020, Amanda quickly established herself as a recognised leader in the industry. Within 12 months, she had built a multi-award-winning business, earning international recognition for her work supporting ambitious founders to strengthen operations and scale with confidence. Her results-driven approach led to her becoming the first UK and EU-based trainer selected for the Certified OBM® programme in its near two-decade history.
As CEO of IAOBM, Amanda is focused on advancing the standard, visibility, and global impact of Certified OBMs. She works closely with the Association team and Accredited Training Partners to support the continued development of highly skilled operators who play a critical role in modern business growth.
Passionate about systems, processes, and AI integration, Amanda is helping shape how OBMs and business owners adapt in an AI-led business environment. She remains a dedicated advocate for the profession, educating business owners on the value of strategic operational leadership and the impact of hiring a Certified OBM.
CEO: International Association of Online Business Managers
Amanda Hyde- Pierce
With over 25 years’ experience across the legal, financial, and medical sectors, Amanda Hyde-Pierce brings a powerful blend of operational expertise, strategic thinking, and commercial insight to her role as CEO of the International Association of Online Business Managers.
After becoming a Certified OBM® in 2020, Amanda quickly established herself as a recognised leader in the industry. Within 12 months, she had built a multi-award-winning business, earning international recognition for her work supporting ambitious founders to strengthen operations and scale with confidence. Her results-driven approach led to her becoming the first UK and EU-based trainer selected for the Certified OBM® programme in its near two-decade history.
As CEO of IAOBM, Amanda is focused on advancing the standard, visibility, and global impact of Certified OBMs. She works closely with the Association team and Accredited Training Partners to support the continued development of highly skilled operators who play a critical role in modern business growth.
Passionate about systems, processes, and AI integration, Amanda is helping shape how OBMs and business owners adapt in an AI-led business environment. She remains a dedicated advocate for the profession, educating business owners on the value of strategic operational leadership and the impact of hiring a Certified OBM.
Certified OBM®️ & Certification Manager for the IAOBM
Jennifer Hazlett
Jennifer is a long-time OBM, certified in 2015, and has been a part of our Certification Committee for several years. In the Certification Manager role, Jennifer manages all aspects of the quarterly certification process, supporting students on their journey to receiving their Certified OBM®️ designation.
Jennifer is proud to uphold the standards of the Certified OBM community. She loves supporting aspiring OBMs as well as various Association initiatives.
Certified OBM®️ & Certification Manager for the IAOBM
Jennifer Hazlett
Jennifer is a long-time OBM, certified in 2015, and has been a part of our Certification Committee for several years. In the Certification Manager role, Jennifer manages all aspects of the quarterly certification process, supporting students on their journey to receiving their Certified OBM®️ designation.
Jennifer is proud to uphold the standards of the Certified OBM community. She loves supporting aspiring OBMs as well as various Association initiatives.
Certified OBM®️ & Systems Strategist
Modupe Abdullahi (Mo)
Modupe is a Certified OBM® and Systems Strategist supporting the operations and systems infrastructure of the IAOBM.
She works behind the scenes across platform migration, automations, systems, and member experience to help ensure the organisation runs smoothly and sustainably.
With a calm, strategic approach, Modupe helps bring structure to moving parts, simplify operational processes, and create systems that support both the team and the wider Certified OBM® community.
She is proud to support the IAOBM's mission and contribute to the growth, connection, and continued excellence of the profession.
Certified OBM®️ & Systems Strategist
Modupe Abdullahi (Mo)
Modupe is a Certified OBM® and Systems Strategist supporting the operations and systems infrastructure of the IAOBM.
She works behind the scenes across platform migration, automations, systems, and member experience to help ensure the organisation runs smoothly and sustainably.
With a calm, strategic approach, Modupe helps bring structure to moving parts, simplify operational processes, and create systems that support both the team and the wider Certified OBM® community.
She is proud to support the IAOBM's mission and contribute to the growth, connection, and continued excellence of the profession.
Licenced Trainer & IAOBM Mentor
Keldie Jamison
Keldie Jamieson is committed to the success of her students and future colleagues. A Certified OBM® since 2011 and a Certified OBM® Trainer since 2018, she works with a limited number of students in smaller intimate cohorts with unprecedented access where she shares over a decade’s worth of OBM experience, stories, and lessons giving students a true picture of what it' s like to lead and manage multi 6 & 7 figure businesses.
Based in Canada, the OBM Leadership Academy serves students in North American and from around the globe
Founder and Creator of the Certified OBM® Training
Tina Forsyth
A Vision that Changed the Business Landscape
Tina Forsyth is the visionary founder of the International Association of Online Business Managers, established in 2009 with a clear and powerful mission: to define, professionalise, and raise the standard of operational leadership in the online business space.
At a time when the role didn’t yet have a name, Tina recognised a gap. Business owners needed more than support. They needed strategic partners who could lead, manage, and bring structure to growth. From that insight, the Online Business Manager role was born.
Through the creation of the Certified OBM® programme and her book, Becoming an Online Business Manager, Tina laid the foundation for what would become a respected, in-demand profession.
Her work has shaped the careers of thousands of professionals around the world, many of whom now operate at the highest level inside growing, scaling businesses.
Nearly two decades on, her impact continues to be felt across the industry. What began as a bold idea has become a recognised standard. One that represents leadership, integrity, and excellence in operations.
Tina’s legacy is not just the organisation she built, but the calibre of professionals it continues to develop.
Our Accredited
Training Partners
Our Accredited Training Partners are carefully vetted to deliver education that aligns with the IAOBM certification framework and ethical guidelines.
These partners uphold the quality, consistency, and excellence required to prepare OBMs for high-level strategic support roles. When you work with an IAOBM Accredited Training Partner, you’re engaging with a program that meets the industry’s defined standard.
Founder and Creator of the
Certified OBM® Training
Tina Forsyth
A Vision that
Changed the Business Landscape
Tina Forsyth is the visionary founder of the International Association of Online Business Managers, established in 2009 with a clear and powerful mission: to define, professionalise, and raise the standard of operational leadership in the online business space.
At a time when the role didn’t yet have a name, Tina recognised a gap. Business owners needed more than support. They needed strategic partners who could lead, manage, and bring structure to growth. From that insight, the Online Business Manager role was born.
Through the creation of the Certified OBM® programme and her book, Becoming an Online Business Manager, Tina laid the foundation for what would become a respected, in-demand profession.
Her work has shaped the careers of thousands of professionals around the world, many of whom now operate at the highest level inside growing, scaling businesses.
Our Accredited
Training Partners
Our Accredited Training Partners are carefully vetted to deliver education that aligns with the IAOBM certification framework and ethical guidelines.
These partners uphold the quality, consistency, and excellence required to prepare OBMs for high-level strategic support roles. When you work with an IAOBM Accredited Training Partner, you’re engaging with a program that meets the industry’s defined standard.
The Intenational Association Of
Online Business Managers
The International Association of Online Business Managers (IAOBM) is the leading global network dedicated to the ongoing growth, advancement, innovation and success of the OBM profession.
Copyright ©2026 All rights reserved
International Association of Online Business Managers (IAOBM) is a trading name of Thrive Business Support Services Ltd
Company number 16837201 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
Certified OBM® and Certified Online Business Manager® are registered and/or pending trademarks of the International Association of Online Business Managers (IAOBM) in the U.S. and around the world.