About:

With 7+ years of experience in the online world, I provide strategic business support to help you sleep better at night, knowing that you have found someone who cares about your business as much as you do. I provide a strong customer service and marketing mindset, and stellar online business strategy and support, for my clients. Reverse engineering goals - from the big-picture down to the nitty gritty details - is totally my jam. I am currently offering ongoing retainer services, strategy sessions and consulting/project packages. If you are looking for an OBM who understands what it's like to be a business owner, let's connect!

I spent the last 7 years building and growing niche eCommerce businesses. I have a strong background in Shopify set-up and optimization and Etsy SEO. I am passionate about marketing strategies, project management, stellar copy, and story-based brand development. I have managed both virtual and in-person teams, and have never met a tech program or platform that I cannot learn.

I spent over a decade in education, first as an elementary teacher and then as a program coordinator for Wilfrid Laurier University’s Faculty of Education. I managed the external community programs for the Faculty and liaised with community partners. I primarily coordinated the educational camp programming for gifted and highly able children, which involved planning programming, conducting teacher + volunteer hiring, providing customer service, and managing the day-to-day operation of the camp programs. Incidentally, I also know 101 ways to keep people busy with only popsicle sticks, tape, and markers.

I can be found here in Canada camping, hiking, swimming, reading past my bedtime and quoting "The Office". I have been an extra in a Bollywood film, driven around the perimeter of Australia in a campervan, and self-published a children’s book. Believe me, after scuba diving with sharks, jumping out of an airplane, and raising toddlers, not much fazes me.