Simple question – are you asking your clients for testimonials?
Many of us aren’t doing this and yet it’s a great way to establish credibility upfront. If people visiting your site can see some testimonials from your clients it becomes what is called “social proof” – you know what you are doing and people are getting what they want working with you.
Some of us might feel shy in asking for a testimonial and I invite you to challenge that. If your clients are happy with your work they will be more than willing to give you one. All you need to do is ask and make it simple for them to do so.
The sticking point for most folks is deciding what to say – so if you help craft a testimonial for your clients then you are much more likely to get one from them. You can ask them to answer some specific questions or even give them a “sample” testimonial for them to edit. In the past i’ve literally written my own testimonials and had people tweak/edit them to suit what they wanted to say (and then you are much more likely to get a testimonial that highlights the stuff you want to focus on as well.)
So go go go – send those testimonial requests right here and now.