I wouldn’t call it a secret per se, but it certainly is true.
If you want to be successful in your marketing efforts you need one thing:
Consistency in how often you show up – successful marketing starts with showing up on a regular basis. Be it a weekly podcast. Thrice weekly articles. Daily posts or whatever you decide. If you are sporadic in your marketing efforts, you will get sporadic results.
Consistency in what you say – know your ideal client and how you can serve them, and build all of your marketing around this ONE thing. Confusing messages send mixed signals to the point where people may not know exactly what you do.
When we lack consistency it will show in our results. I know this because I’ve made these mistakes myself, more times than I care to admit. 😉
If you struggle with consistency in your marketing, let me ask you:
- What ACTION can you commit to taking daily for the next 90 days?
- What MESSAGE are you willing to focus on during this time?
I’m curious what would be possible if you gave it 90 days… give it a try and let me know.