How are those OBM 2.0 shoes fitting? Have you had a chance to try our first two tips yet?
This week’s tip is another quick/simple one for you – what is happening on your client’s thank you pages? A thank you page is the one that comes up right after someone has taken action – be it signing up for a freebie, registering for a class or making a purchase. Thank you pages are REALLY hot real estate, given that people are engaged and excited in that moment.
And yet many folks do what I consider to be a big no-no… they just have a system generated “thank you, look for an email in your inbox” page. Yipes!
Being such hot real estate you want to make the most of ALL thank-you pages – and yes, I said all. Even if it’s just a free class… people are there, engaged and ready. Make the most of it! Some ideas include asking them to share (via tweet, like or other social media buttons), sending them to the blog, giving them an unexpected bonus, offering them a discount on a future purchase, making an appropriate upsell or even doing a “thank you page” swap with a JV partner.
So check your client’s active thank you pages, and make note of suggestions for improvement. And don’t forget to add a thank-you page template to the SOP guide so that you and the team are set for future projects.