Lori Canfield

Lori Canfield

Certified Since:: February 2024

Expert Overview

Hello! I'm Lori Canfield, a Certified Online Business Manager with over 13 years of experience in digital marketing and web development. I specialize in tailoring bespoke strategic business plans to propel companies and individuals to their next level of success.

In my career, I've honed my skills in Full-Stack Web Development, Social Media Marketing, Branding, Google Adwords, AWS, and as a Certified Scrum Product Owner.

My background includes managing marketing campaigns, building and maintaining websites, and optimizing online presence to drive engagement and growth.

My passion for Online Business Management stems from the unique challenges each client presents. I excel in communication and collaboration, understanding that each client has their own needs, goals, and timelines. By avoiding a one size fits all approach, I consistently deliver positive results.

I'm absolutely committed to continuous learning and staying updated on industry trends to deliver innovative solutions. With my expertise, I'm ready to contribute to your organization's success and help achieve your goals.

Outside of work, I'm a proud mother, wife, and cat wrangler who enjoys exploring museums in my free time.

Services offered:

Strategic Management and Consulting: Providing executive-level guidance, business automation, and comprehensive coaching for strategic growth.

Operational Excellence: Streamlining operations, optimizing processes, and documenting systems for enhanced efficiency.

Marketing Solutions: Developing tailored business and marketing strategies, including target/niche marketing, to maximize brand exposure and customer engagement.

Project Leadership: Managing projects from inception to completion, coordinating website development, vendor assessments, and system implementations.

Virtual Team Coordination: Building and managing virtual teams, ensuring collaboration and synergy to achieve project objectives.

Web Development Expertise: Designing, developing, and managing WordPress websites, leveraging expertise in website development and management.

Business Optimization: Conducting assessments of vendors and systems, identifying areas for improvement, and implementing solutions for business optimization.

Process Flow Enhancement: Engineering process flows, implementing systems, and providing ongoing support to streamline operations and drive efficiency gains.


Skills & Training:

Certified Online Business Manager
Full Stack Web Developer
Scrum Certified Product Owner
Google Adwords
Social Media Manager & Advisor



Languages:

English (Fluent)


Online tools & systems:

Office Suites & Collaboration:
Microsoft 365
Google Suite
Sharepoint
MS Teams
Adobe Creative Cloud
Dropbox
Figma
Slack
Canva
Meta Business Suite
Way We Do

Project Management:
Smartsheet
Trello
Asana
Wrike
AnyDo
Monday
Videoconferencing:
Zoom
Microsoft Teams

Email Marketing:
ConvertKit
MailChimp
HubSpot
Survey Tools:
SurveyMonkey
Google Forms
Accounting & Expense Management:
Quickbooks Online
Feshbooks

Payment Processors:
Stripe
Square
PayPal
Shopping Cart Solutions:
ThriveCart

E-Signature:
DocuSign
Adobe Acrobat Sign
Website Development and Hosting:
Wordpress
Vue
Elementor
Elegant Themes/Divi Builder
Bluehost
Shopify
Guttenburg
PHP
SQL CSS

Password Manager:
Lastpass
1 Password
NordPass

Social Media Tools:
Pally
Sprout Social
Buffer
HooteSuite

Photo Tools:
Affinity
Photoshop
Canva