Carolyn O’Brien

Carolyn O'Brien

Certified Since:: April 2019

Expert Overview

I am a Metrics Strategist who can help you measure your marketing in order to maximize your revenue. My goal is to make metrics easy to understand, so that you, as the CEO, can make data driven decisions and feel confident in your strategy. I work with clients one on one through VIP Days and Consulting projects to create custom dashboards, train teams to track metrics, and analyze your numbers to optimize funnels and conversions.

Additionally, I offer a Metrics course that includes reporting dashboard templates and how-to guides and videos, so you can start tracking your metrics like a true business owner!

How Others Describe Me:

  • Proactive in making recommendations
  • Goal Focused
  • Flawless Execution
  • Optimistic
  • Detail Oriented
  • Extremely Responsive

What Makes Me Different

I have worked with multiple seven figure online business owners and have helped online course creators scale from the low six figures to seven figures with a focus on metrics and data. I have almost ten years of experience working in the corporate world and have brought all of that to my business.  I have managed teams of people, working with Fortune 100 companies and startups.  I have built and managed an operations team and helped build strategic partnerships in the software space.

What Clients Say:

“Carolyn joined our team right before I went on maternity leave, and hiring her has been one of the best decisions I’ve made for my business. Not only did she keep things running while I was out, but also made sure projects continued to move forward from hiring new team members to mapping out our marketing strategy to document all of our internal processes. Additionally, Carolyn is extremely proactive in making recommendations and pointing out opportunities for improvement. Not only does she help you as a business owner get out to the weeds, but she also makes sure you stay on track to reach your goals. Any business would be lucky to have her on their team, and I am very grateful she is a part of ours!”
— Anna K.

“Before I hired Carolyn, I was exhausted and overwhelmed by my business. I was a low 6-figure earner with million dollar dreams but no systems or team to get me there. Enter Carolyn. She helped me and our growing team get organized, systematized and on track for a million dollar year. She is reliable, personable, systems-focused and will help turn your business from AHHHHHH! to ahhhhhhhh."
— Jena C.

Skills & Training:

IAOBM Certification
Numerous digital marketing courses and trainings
BA in Economics and Psychology



Online tools & systems:

  • ActiveCampaign
  • Kajabi
  • ConvertKit
  • WordPress
  • Canva
  • Google Data Studio
  • Zoom
  • Asana
  • Microsoft Office
  • GSuite
  • Outlook
  • Slack
  • Numerous other proprietary systems from years in the corporate world