(excerpt from Chapter 3 of Becoming an Online Business Manager)
Being that this is the marketing mindset, we naturally want to be looking for ways that we can help to build and grow (market!) our client’s business. The specific strategies will vary depending on the client’s overall business plan and niche market. As an OBM you will want to be familiar with and/ or practically experienced in all facets of Internet marketing including:
Product planning and research
Copywriting
Website design and creation
Creation of graphics and user interface
Product packaging
Traffic generation
Conversion and The overall strategic marketing plan that creates a cohesive whole out of these elements
You may or may not be the one to actually do some of these marketing activities (depending on your background and strengths), however you DO need to understand Internet marketing and how all the pieces fit together. As an OBM there are also some more subtle ways to look at marketing activities. Whether it’s for a specific product or promotion or just throughout the day, I like to ask myself, “What else can we do here?” There are quite often simple little things that can make a big difference in the long run, such as:
- Setting up “Tell a friend” modules on the Thank You page after purchases, so that it is easy for people to send recommendations to their friends
- Implementing an email signature that promotes your clients’ free offers and/or products for sale (ensure everyone on the team is using the signatures)
- Creating a digital version of a live event or class to sell separately or as a package
- Adding an effective P.S. at the bottom of a sales page
- Making the Buy buttons on a sales page extra attractive and noticeable
- Creating an upsell on the order page for a product, for example, “Buy this book together with our workbook and save 15%”
- Putting a little extra “oomph” and adding keywords into the title of an article
- Introducing clients to each other so they can cross-promote
- Being on the lookout for new easy places to promote, advertise or find joint venture partners
- Adding more autoresponder messages that follow up with previous customers so they are reminded to visit your client’s offerings again