A lot of folks in the virtual support industry (OBMs, VAs and such) will get caught up in the idea of “looking like a *real* business.” Spending time on finding the perfect client name, creating a big ole fancy website, getting a load of business cards, etc.
These things are important and play a role of course – but keep in mind that clients want to hire YOU and not your business. When someone wants to hire an OBM they want an individual who can come in and really plug into what is going on – they aren’t looking for “Corporation X” to come in. It can actually work against you to try to be too professional – you may not connect with clients and if you represent yourself as something you are not that could set you up for failure. (ie: If you say “we” on your website and it’s only you – big pet peeve of mine!)
Be real, be authentic and come from a place of service – you are enough to serve your clients simply being you vs. trying to build up something “bigger” around you.