So how can you help your clients grow their business? Taking care of the day-to-day is definitely part of it – managing projects, team and operations – however there is another level to impacting growth. What I like to call being “OBM 2.0”, and I’ll be sharing a number of tips here in the coming weeks to help you step into your OBM 2.0 shoes.
First, something simple but often overlooked. Doing a website review for your clients. I think it goes without saying, having old dates and wrong information on a website is not a good thing for business. (I recently visited the site of a well known 7-figure biz owner to find details on her live event which I knew was coming up, clicked the Event tab on her website and it took me to an event from last year. Eeek!)
So put yourself in the shoes of a website visitor and review your client’s website/s. Click all the links on all the menus and see where they take you – are all the links going to the latest/greatest information? Any broken links? Check sales pages to either a) update information with new dates or b) if a program is past, setup the site to offer a self-study or a “join our notification list for the next offering.” Do a general read of the main websites, does the information still apply? Anything need to be tweaked/rewritten?
Let your client know of updates you made or talk to them about the stuff that needs their input. Then drive the process to get it done. And make this something you do at least once a quarter, could be monthly for really busy clients.