Many of our client’s have what I call “diamonds in the rough” laying around in their business. These are programs/products that they have offered in the past and that now lie dormant – so much value just sitting there being “unused!” Now that’s an opportunity waiting to happen.
Applying your marketing mindset here is simple – take a look at everything your client has ever offered. Where is it now? Is it still “available for sale”? And if not, could it be?
For example, a past teleclass series could be make into a self-study program and packaged up for digital sale or as a tangible product. What about past classes that your client has done – calls for membership or even free calls. With one of my past clients we reviewed all the monthly classes she did for her membership and created a “Best of” product.
What you are doing here is finding/reviving revenue streams – and I don’t know of a client who wouldn’t be thrilled with that! 🙂