I was reminded of a wonderful principle a few weeks back… the ELF Principle.
ELF stands for Effortless, Lucrative and Fun
In using the ELF principle you look at any business opportunity and ask yourself “Is this Effortless, Lucrative and Fun?”
If the answer is no, then don’t pursue that opportunity.
I can’t remember who came up with this principle so i’m not sure who to attribute it to, but I know it was some super keen business dude.
So a couple of weeks back I took a look at my business through my ELF goggles and realized that I needed to make a few changes…
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