For those not familiar with Google AdSense, it is an advertising system that automatically delivers text and image ads that are precisely targeted to your site and your site content.
You’ve probably seen them on some sites, a little box/column titled “Ads by Google” followed by a few ads offering various things.
Is it a good idea to offer Google AdSense ads on your website? No way Jose.
A couple of things to consider here:
First, when someone comes to your site you want them to take some kind of action that puts them into your ‘marketing funnel’. Be it signing up for your newsletter, or buying a product/service. The key to this is to keep your site simple and focused, leading them to take that action step.
When you put Google Ads on your site you are showing people an “exit door” from your website. They could become distracted by what the Google Ad is offering, and click through to someone else’s site never to return again. Eeek, not good.
Secondly, and so *very* important in my opinion is the trust/relationship that you have with your site visitors. With Google AdSense you have control over the types of ads that are displayed on your site, but not the actual ads themselves.
There is no way to know which ads will be shown and the ‘validity’ of the offers being made. Put simply – people could click on an ad from your site to a product that sucks. Eeek again.
Relationship and trust are so important online, and I personally don’t see the need to risk that for the sake of making a few bucks.
What is the appeal of Google Adsense anyways? From what I can see it is just the fact that you can make additional money from your site… which is cool. But I consider the value of a customer to be so much more important than that. Perhaps i’m missing something here? Hmmm.
My conclusion: Google Adsense does not make any sense for the relationship driven site/sale.