Watch out, when that marketing bug bites it can really be a doozy.
All of a sudden you start looking at the world through a marketing lense, constantly critiqueing every marketing piece you see – brochures, signs, websites, ezines.
For example, I was out with my husband on the weekend and we drove past a KFC. They had a sign out advertising the big crunch sandwich. It was one of those removable letter signs below the big store sign.
So I turn to my husband and instantly start critiqueing the sign… “instead of X they should say Y, yadda yadda”
He just smiled and nodded, a common response when i start talking about this stuff.
Heck, i’m even critiqueing the telemarketers who call me these days. I got a call today from someone trying to sell me a subscription to our local newspaper. They instantly launch into their spiel about “You can get a year long subscription for the special price of X…”
I had to interrupt her with a very key point… and that is that “I don’t even read the newspaper”. So why bother trying to sell me one? It’s like trying to sell a pair of shoes to a person with no legs (well, not quite but you get my point).
Instead of launching into the pitch why don’t they start with a question like “Would you like to stay on top of what is happening in our fair city?”
Hmmm… I may have even said yes to that question.
Give me the benefit people, not the product! Don’t sell me a piece of paper on my doorstep each morning, sell me the experience of being in touch with whats going on in the world, being “in the know”.
Deep cleansing breath…. k, i’m done my rant now.
See? It’s like an illness. I just can’t stop! 😉
Anyone else suffering from the marketing bug?