I got to thinking the other day re: social marketing as a business strategy. I know it’s a powerful tool for building a business, many folks are seeing great returns doing so… but as I shared a few weeks back I find that I get tired of social media.
And it occured to me – perhaps I find it tiring because I am an introvert?
See the thing is that I really get what social media is – I’ve invested in some pretty high end social media training, have been paying attention to how it all works and have even coached my clients on many of the strategies.
But for me personally, I haven’t been able to plug into a ‘flow’ if you will… I find that I go hot/cold – some weeks i’m really on, and others not so much – and I think it may have to do with being an introvert.
Now i’m no shrinking violet or anything, I’ve been told i’m quite outgoing and I daresay fun to be around (most of the time, hehe). But I do know that energetically I am an introvert – I ‘recharge’ more from solitary activities, getting away, reading, relaxing and such (as compared to extroverts who recharge in social situations, being out and about.)
When discussing social marketing with people i’ve always likened it to the world of ‘traditional networking’ – getting out and meeting people face-to-face at local networking groups, association meetings and the like. Some people really enjoy marketing this way, others not so much. I remember going to my very first professional coaches association meeting about 10 years ago in Calgary – I was so nervous the night before I barely slept! And it was just a breakfast meeting.
With the wide world of social media being online we aren’t meeting face-to-face of course, but the ‘energy’ of it is very much the same I would think? And so perhaps a bit more challenging for us introverted types?
I don’t have the answers here by any means… just struck me as interesting. I did a Google search on this and actually didn’t find much out there – would love to know if anyone has actually dug into this idea of social marketing for introverts a bit further.
I may put together a list of ‘social media tips for introverts’, hmmm…