Comment from Nicola Cairncross on the Interview with “music man” Joe Taylor…
Dear Tina & Joe
Intrigued to read about Joe in your latest excellent post (just recently subscribed to your newsletter) and also intrigued about the timeline…
As an ex-music biz manager myself, I used to be www.themusiccoach.com but discovered that few musicians are willing to afford coaching – this was back in the day when the only coaching was 1:2:1 coaching – how cool that you have discovered a better way to help musicians at low cost AND generate an income.
I just really want to highlight that last line…
how cool that you have discovered a better way to help musicians at low cost AND generate an income.
Here is a market that I would consider to be a bit of the “starving artist” market, meaning that most musicians probably don’t have alot of money for the standard 1-1 coaching relationship.
And I just *know* that there are lots of markets out there like this… perhaps you are struggling with one yourself?
Maybe take a moment out and ask yourself – what can my market really afford?
Can they afford the standard $350+ per month coaching fee?
If not, what else could you offer them at a lower cost? Like Joe’s example above, there are lots of ways to offer value to your market at a reasonable price (and with money in your pocket too!)
For more info and ideas on this topic I highly recommend Andrea Lee’s book Multiple Streams of Coaching Income. Yes, I may be biased. But this is simply an awesome book that every coach should read. It will twist up your brain and get you to see the biz of coaching in a whole new light. Tis the “new game of coaching”, are you in?