I’m talking about recycling your information/programs.
Check out this great new weekly ezine from Andrea Lee.
What I just love about this is that Andrea has taken her print book Multiple Streams of Coaching Income and is simply pulling out quotes and sending them out as an audio clip each week.
Recycling in action!
She does not have to spend any brain cells coming up with new information or products. I betcha it will literally take her 10 minutes to do this each week. Just a simple cut and paste job plus some audio.
Not to mention all the other products that Andrea can make from her book – offer teleclasses, membership (already available), read the book onto tape and sell as a CD, etc… there is the opportunity to get LOTS of mileage out of just one item.
*The Recycling Challenge*
I hereby deem 2005 the year of recycling… care to join me?
Grab a pen and paper (yes, right now) and jot down all your current material – past ezine issues, top 10s, articles, ebooks, teleclass outlines, recordings, assessments, mindmaps, manuals, etc.
Keep going! I know you have more “stuff” than you think…
Now pick one that you can “recycle” into a short weekly ezine/autoresponder. Make a list of 10 quotes you can pull out and voila! Add some audio if you like (which I definintely recommend if you want to stand out from the crowd) and away you go.
Ready to make a committment to recycling in 2005? Post it below and tell us about your project. I will share your recycling stories in a future broadcast.