It goes without saying that we should be backing up all our data on a regular basis… especially our client/prospect lists!
I got a little reminder of this earlier this week… the server that stores our mailing lists went on the blink and we didnt have access to our lists for almost 5 days. An online marketers nightmare. 😉
Luckily nothing was lost, just temporarily out of order. But it was a good little reminding “nudge” to make sure I always have a copy of my list in a few places just in case…