I tell ya, the world of online search is truly a whole other world. All those buzzwords and techy jargon, yikes!
So call me brave (or crazy) cause im taking a bit of a dive into the wide world of search engine optimization. I’ve bought a few courses and have a few projects that I can start playing with… so away i go! (Wish me luck).
Along the way I would like to simplify and share a few things as i’m learning them…
One thing that clicked for me lately was a clarification of the 2 ways you can drive traffic using search engines such as Google.
1. Organic Search, which is a fancy way of saying “free” search.
This is the holy grail of online search, where your website comes up at the top of the list when someone searches for your keywords – and you didnt pay a dime! The trick is getting to the top of the list which is easier said than done. There are strategies and techniques to help get your site rated high(er), although it takes alot of ongoing time and effort to do so.
2. Pay per Click Search, for a fee.
In Pay per Click you bid on various keywords, and pay only for those people who click through your ad to your website. Again, there is alot of strategy and effort that goes into successful PPC campaigns. It can be easy to spend alot of money for little return if you don’t know what you are doing.
Driving traffic through online search is truly another world, and quite the specialized skillset (I’m trying to get my husband to become a pro so I can hire him to do it for me! ;). Even if you get how it works it can still take alot of time/effort to maintain it to see great results.
What is your biggest question about online search?