The Virtually Successful Video Summit started off with a bang on Monday morning and it has been G-R-E-A-T! As your official Summit correspondent, I’m super excited to share a few notes from the first 3 sessions. Where was all this information when I started my business back in 2003? Seriously, I would have made so many fewer mistakes!
Tina kicked off the Summit with a live session on “Create a Business Around Your Brilliance & Get Paid What You Are Work” and damn it was a great start to this 10 day event!
Now I’ve worked with Tina for years on various projects and honestly, even all this time, she still inspires me when I hear her speak.
This first session focussed on YOUR responsibility and mindset as the implementer.
She talked about how there are 2 mindsets amoungst virtual support professionals – you can be either an expert or an employee. This is one of my absolute favorite topics yet I know it’s one of the #1 things that holds great people back.
Imagine this scenario. A client is speaking to their virtual support professional, sharing the reason behind their business, who they work with, their business goals and things they want to do and implement to support achievement of those goals.
A virtual support professional with employee mindset may respond to this with:
That’s Great! How Can I Help?
A virtual support professional with expert mindset will respond with:
That’s GREAT! Here’s How I can Help You. And they will the continue sharing various ways they can help based on the goals the business owner shared.
See the difference? Think back to your conversations and identify which mindset you currently have and changes you need to make. The expert mindset is where it’s at.
Tina’s session dove deeper into identifying your zone of genius and claiming your brilliance … you’ll have to tune in to hear how these pieces allow you to reach your level of success.
On Tuesday, Tina interviewed Bob the Teacher and Michele PW. Let me tell you – no matter where you are in your business or what kind of services you offer – these two sessions are a MUST.
Bob the Teacher (did you know he used to be a history teacher?!) shared how you can be an indispensable and well-paid virtual professional.
This is the first time I heard Bob speak and I was not disappointed. Bob shared some very simple yet phenomenal tips every virtual support professional should take to heart. Here’s a quick sampling of my key takeaways … you’ll have to listen in to the recording to get the real goods in how this relates to you and your business:
- Life and business are so much easier when you ask for help.
- You have to be willing to take action based on your best knowledge NOW … and revise later (why is it so hard for us to do this?).
- Set clear boundaries at all stages of your business … stick to them.
- Don’t try to do everything on your own and learn everything on your own.
No matter how long you have been in business, this interview with Bob serves as a gentle, yet stern reminder of things we can take control of, if we just act.
Tina also interviewed Michele PW, the hottest copywriter around these days! Michele’s topic was “3 Keys to Writing Copy That Attracts, Inspires & Invites Your Ideal Prospects To Become Ideal Clients.”
I don’t care what kind of virtual support professional you are, this session is a must watch. It is NOT just for those who write copy.
Michele’s caring and genuine personality shined through as well as her eagerness to share information that everyone would benefit from – copywriters and non copywriters alike.
Of course copywriters who watch this session will walk away with incredible tips to implement into their own client work, but others can use the information for their own copy as well as supporting their clients when they are writing copy for their own websites etc.
The biggest a-ha’s I got from this interview with Michele:
- Avoid shame, fear and guilt in your direct response copy. Make the distinction between pain and suffering.
- If you’re helping people through transformation, allow your marketing process to duplicate the transformation process.
- Put yourself in your client’s shoes – what’s frustrating them and keeping them up at night? Step in and acknowledge these challenges and “be” there with them in your copy <<— key one for you!
There is so much more I could share but what I really want you to do instead is check out the interviews for yourself. You can head on over to https://obm.isrefer.com/go/vsvsummit/obmblog/ and sign up.
Can you relate to any of the details I’ve shared above? Let me know if I touched on anything that you also connected with – post your comments below!
As you can tell, the first 2 days have been incredible ones here at the Virtually Successful Video Summit. I cannot wait for the rest of the sessions! And don’t worry, I’ll be posting again in a couple of days!
NOTE: Remember to post your own a-ha’s and takeaways from the Summit sessions on your own social media, using the hashtag #vssummit.