Defining the team is taking a look at the business needs and identifying what kind of help is needed. This is where your expertise will come in, as you need to know enough about the process of doing business online to know what kind of help you need to hire. It is VERY VERY important to know exactly what you are hiring someone to do, so as to prevent confusion down the road on both sides.
For example, say you want to create a video for your client to put up on their homepage. Does the person you’re hiring need to do everything from A-Z (identify the content, create the content, produce the video, edit it and coordinate with your web master to put it on the homepage)? Or will your client record the video with their webcam and you just need someone to add an intro and convert it into a format that you can put online? There’s a big difference between those two jobs.
Once you are clear on the needs of the business you can look at putting together job descriptions for people you need to hire. Don’t be intimidated by the terminology – it doesn’t need to be a standard corporate 5 page job description – you just need to outline the skills, abilities and availability that you are looking for. It is also a good idea to define how much you are willing to pay as contractors rates can vary.