Those who know me know that I try to stick to one key principle above all… keep it simple!
Easier said than done at times, LOL
However it is so key, especially when marketing your products and services online.
I had a great reminder of this today, in talking to Susan Austin about a new project we are working on together – Website Critiques for Coaches (or something along those lines, stay tuned for announcement)
So we come up with this great idea, and then we start off on how we were going to create a “6 weeks program” to start in a month… yadda yadda.
And then we were like – wait! Why dont we just do an interview with online marketing wiz Dean Jackson… we can set up one call, invite people to attend (paid of course), get all the brilliance we can from Dean in that one hour, and done.
[And so we did, click here for the interview]
So very, very simple… I love it.
And talk about taking the pressure off – we went from creating a comprehensive 4 week program to facilitating a one hour interview, nice!
And then, if we like, the 4 week program can follow after the interview… taking it step by step.
So, what project are you working on that could be simplified today? Pay attention to those that are weighing on you at this time, that could indicate an opportunity to simplify…