Sometimes, our clients can be the biggest barrier to getting stuff done. You can nag your clients, of course, but there are three other things you can do to make projects easier for them to complete.
Tip #1: Start it for them
With my past clients, this is probably one of the things I would do the most. I would get something started – usually a writing project of some kind – and then they would take it from there and tweak or edit as they saw fit. It is scientifically proven that starting something is what requires the most energy, but that once you get going it doesn’t take near as much energy to keep going. Your clients are busy enough; get their project started and it will take a lot less of their time and energy to take it through to completion.
For example, when I was working with Andrea Lee, I would quite often create a draft of her online newsletter and she would then take it and edit it as she liked. The funny thing is, quite often she would pretty much change everything I sent to her in the first place, almost like she had created it from scratch anyhow! But while it may almost seem like I didn’t really help, in reality it was the act of “getting it started” that helped the most.
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