Hate shopping for the holidays? Why not hire an elf to do it for you?
I saw a commercial the other day from Sears that I thought was super cool… you can ‘hire an elf’ to do your shopping for you. I’m not 100% sure on exactly how it works, but from the commercial it looked like you give your elf a list of who you need to buy for, they come up with ideas and gather the items for you, you pay and are gone.
Here’s a snapshot from their website with the details.
Brilliant, yes? On so many levels…
First of all, they are simply reframing what their retail staff are already doing… to help you find what you need. With the extra added service of actually collecting the items for you. Same job, different (and much more fun!) title.
And instead of them having to approach you in the store to ask the dreaded ‘can i help you?’… you are instead going to them and saying ‘be my elf!’ and happily handing over your shopping list.
Which of course means that shopping can be much easier for you, with someone else doing all the grunt work.
And of course, Sears gets the benefit of you buying a whole bunch of presents from their store…
I’ll say it again… brilliant! It’s almost enough to make me want to shop at Sears, which I so rarely do… now that’s good marketing.