I saw a commercial for something this morning that I thought was really cool.
It was for a senior’s lodge in Detroit… and they weren’t advertising the lodge itself. What they were advertising is their real estate service. For anyone moving into the lodge, they provide complete real estate support to help sell their current homes. Everything from getting the house in tip-top shape to the actual sale of their home.
Now how brilliant is that? Talk about truly putting themselves in the shoes of their niche market and looking to see how they can serve in a bigger way. I can imagine that *many* of their potential clients don’t want to deal with the hassle of moving… to the point that it may be stopping them from moving into a lodge even when they would like to.
So by offering their own real estate professionals to their clients everyone wins – people get the support they need to make their home sale smooth and the lodge gets new clients in the door sooner.
If I was selling real estate I would be looking to partner with my local senior homes in just this way…