Another great marketing tip from David Frey. If you haven’t already done so be sure to sign up for his Marketing Best Practices Newsletter at http://www.MarketingBestPractices.com
Article pasted in full, be sure to read this puppy if you are looking to build your business in the search engines.
A New Secret Technique to Getting Massive Press
Today I received an email from Google that you would (or should) find interesting.
I subscribe to Google’s “News Alert” program
(http://www.google.com/alerts) and I get daily “news emails” based on the keyword, “Small Business Marketing.”
It’s a pretty cool program.
I’m always interested in what’s happening in my area of business and this is one tool that I use to keep up to date.
Where Does Google Get the Content for It’s News Alerts?
Google scours all the press release sites and based on the keyword that you’ve given to the system, it pulls off links to relevant press releases and sends them to you in an email.
Usually, these are “Optimized Press Releases.”
What Is an “Optimized Press Release”
Online press releases, are a relatively little-known development in the world of search engine exposure.
Within 24 hours, a well-optimized online press release can climb to the first page of Google News and Yahoo!
News – if it is well written and strategically embedded with relevant keywords.
Many optimized press releases can arrive on Google’s regular search engine in less than a week’s time and remain there for up to six months.
More than 27 million people use news portals every month and millions more use Google and Yahoo! search engines.
The Anatomy of the Optimized Press Release System ___________________________________________________
Here’s a graphic of a google email news alert that I received this morning.
(copy and paste link into your browser)
I clicked through to the press release to see what it was about.
The press release’s headline reads…
Small Business Marketing and Advertising: New PR
Strategy Means Small Companies Can Top Google and
And the press release’s subheadline reads…
Just like Letterman: New website gives Top 10
reasons why small business marketing and
advertising pros use optimized press releases to
get big business results. Don’t know what an
“optimized press release” is? Read on…
This press release was all about why it’s important to create “optimized press releases.”
(We’ll talk about these more in a minute.)
After scanning the press release I noticed that the author’s firm was from Houston (where I live) so I decided to go to the bottom of the release and click on the website link.
I found out that this website belonged to Sharon Dotson, a PR expert in Houston who was selling “Optimized Press Release” Services.
I then clicked into her home website
http://www.bayoucitypr.com/ and found out that Sharon owns Bayou City Public Relations, a Houston-based PR firm.
Notice the Flow of the Optimized Press Release System.
Step 1 – A Google Alert let me know a press release about “Small Business Marketing” was posted.
Step 2 – The Alert led me to a press release on eMediaWire.com, an online press release service.
Step 3 – The press release then led me to a mini-site titled, “First Page Press Release” that sells an “Optimized Press Release” service.
Step 4 – The mini-site then led me to the PR firm’s primary website, which is Bayou City Public Relations.
And I hope you noticed that there were two common threads in this system…
Common Thread # 1
The first common thread is the use of the keywords, “Small Business Marketing” and “Advertising”
Notice that these two keywords are in the main title and the subheadline. These are the two locations that Google and other news services look to create their search index.
Key Insight: When creating an optimized press release you always want to put your two primary keywords into the headline and subheadline.
Common Thread # 2
Notice that the article, “Top Ten Reasons to Use an Optimized Press Release” started in the alert. Then you saw it on eMediaWire.com. Then you saw it on FirstPagePressRelease.com and finally, you saw it on BayouCityPR.com.
The article led you on a trail to find Sharon Dotson’s business website.
Key Insight: Write an article that you can turn into a press release and link to it in your press release.
Notice that Sharon used a “Top 10” list. This is an excellent way to quickly create a relevant article about your products or services and to double it’s use as a press release.
Sharon knows what she’s doing!
By the way, Sharon has an excellent FAQ on “Optimized Press Releases” at…
If you want to use her services to create an optimized press release, give Sharon a call at (281) 859-9800 or email her at email@example.com
How Do You Send an Optimized Press Release So that the Search Engines Will Pick It Up?
Ahhh, this is the secret.
And this little secret is well worth your subscription to this newsletter.
All you need to do is type up a short press release with your keywords placed in the headline and subheadline and a link to your site in the press release.
The you simply submit it to all of the online PR news wires. Here’s a few free ones.
Once your press release is submitted it can be picked up by major news sources and as you’ve seen in this instance, it can also be picked up by the Google and Yahoo news service and spread all over the net.
In addition, your press release could even make it to the top of the search engines for your coveted key words and provide excellent natural search engine traffic.
And don’t forget, your press release (assuming you have real news and your release is written well) could garner you a lot of offline exposure.
Remember I Said That an “Optimized Press Release” Can Get You to the Top of the Search Engines -Here’s Proof!
Go to http://news.google.com/ (Google’s News Site)
Type in “small business marketing”
What do you see in the # 1 spot?
Yes, it’s Sharon’s optimized press release.
See, it works!
Creating and submitting “optimized press releases” can net you big dividends. It’s simple and quick to do.
Simply write an article that is newsworthy, lace it with your primary and secondary keywords, and submit it to online PR sites.
Every article you write can be altered in some way to be newsworthy and acceptable to the online PR sites.
If you don’t have time to do it, hire a pro like Sharon Dotson at http://www.FirstPagePressRelease.com.
Have a great week.
P.S. If you’re a married woman would you do me a favor? Would you go to http://www.MarriageAdvice.com and take the survey poll on the lower right hand side of the home page. It will take you less than 30 seconds. Thank you!
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