5 Signs That You May Need to Hire an Online Business Manager

by Tina on August 21, 2009

in Build Your Team,For OBMs,General Biz

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Wondering if you should hire an Online Business Manager? Here are 5 tell-tale signs that it may be time for you to add an OBM to your team.

1. Your business is growing while your own free-time is shrinking.

I’m betting you started your business to create more freedom in your life yes? Freedom of time, money and choice. Let me ask you – as your business grows are you actually working more or less time?

If you are on the ‘working more time’ side of things you certainly aren’t alone… I can’t count how many times i’ve talked to business owners who have shared how they are actually working more hours in their own business than they ever did in their ‘old job’. However it doesn’t have to be this way… as a business owner you have the ‘freedom of choice’ to be able to make changes in your business, including hiring the right help to get stuff off your plate.

This is exactly what an Online Business Manager does – their main focus is to free up the business owner so that they can focus their time and energy on the things that only THEY can do in their business.

2. You are having to turn away opportunities because you are so busy!

This is a sad by-product of the first point. Are you so busy that you can’t take advantage of the opportunities that are coming your way? Do you ever find yourself saying “I would love to do X and know it would be a great new revenue stream… but I simply don’t have the time for it right now… “

Not only can an Online Business Manager help free up your own time to be able to explore these opportunities, they can also work on bringing some of these opportunities to life for you! An Online Business Manager is very focused on implementation, and can help manage the process of creating new revenue streams in your business from concept to launch.

3. You are still doing things the same things you were doing when you started your business.

Remember when you first started your business and had to wear many hats? You were the cook, hostess, waitress and busboy (so to speak, hehe.) Now that your business is growing, are you still doing the same things as you were in the beginning? Are you still updating your own website? Are you still managing your shopping cart? Are you still answering all your customer service emails?

As your business grows your role will (and should!) change. An Online Business Manager can lovingly ‘slap your wrist’ when it comes to you doing some of these things… helping you let go of some of the ‘old’ stuff taking up your time that gets in the way of you growing your business.

4. You have a great team, but find yourself frustrated by them always ‘bugging’ you.

This is actually a very common complaint from business owners – they have a great team of VAs, webmasters and such. And yet they are constantly frustrated by how much their team needs from them. They feel like someone is always tapping them on the shoulder with a question or request.

The thing is, your team does need someone to manage them. They need someone who they can turn to with questions, to get what they need to complete their projects quickly and on time. And if there is not an Online Business Manager on the team who do they turn to? You – the business owner.

As a colleague of mine so eloquently shared:

“My VAs were doing a fine job – it was ME who was unhappy managing them.”

Most business owners really don’t enjoying being managers, and i’m guessing this may be the same for you. An Online Business Manager becomes the key point of contact for your team – all questions, requests and such go to the OBM instead of you.

5. You are stuck at $X revenue and can’t seem to get past that point!

When you find yourself stuck at a certain point in revenue there is usually one thing getting in the way – you! My colleague Andrea Lee calls this the quarter million dollar speedbump (can be more or less than that of course) and a big part of the solution usually requires you removing yourself from the day-to-day of your business.

Start to ask yourself as you go about your day – do I need to be the person to do X? (with X being the many things you spend your time on each day.)

Chances are many things on your to-do list could be passed along to someone else on your team. And an Online Business Manager can help with that process by delegating and managing those tasks on your behalf.

Ready to hire an Online Business Manager? Check out our Hiring Resources – including the OBM Directory – to find a match for your needs.

{ 6 comments… read them below or add one }

Marty Warner September 10, 2009 at 8:58 pm

if an experienced VA costs $35-40/hour, how much does a certified OBM cost? Thanks.


Tina September 11, 2009 at 10:28 pm

OBMs on average charge anywhere from $50 – $75/hr, depending on their level of experience. Many OBMs are open to charging on the lower side of the hourly rate, with the option to add incentive to their overall compensation (percentage of sales or profits from the biz.) The beauty of incentive is that – as the business owner – you are only investing more in your OBM based on their support of the overall business growth.


Doug Fong February 22, 2011 at 1:04 pm

I have a friend who owns a psychological counseling/learning center. He would like to spend more time doing the psychological counseling and marketing side of the business, and is trying to find someone to take over the other aspects of running his business – office administration, accounting, billing, etc. He really needs someone to handle the office side of his business . Is this kinda what a OBM does? or is the OBM only for strictly Online type businesses?


Tina February 24, 2011 at 12:29 am

Hey Doug, great question… does your friend want to hire someone to work for him virtually (ie: not come to his office) or does he need someone who can come into his office? If he wants someone virtual sounds like an OBM or a VA could be a good fit… different people work with different types of clients, not everyone is just “online only” based.


Muneeb January 29, 2014 at 12:28 pm

Hello Tina. How do you work on streamlining client’s flow?
Sometimes you’d have 10 clients whom as an Individual OBM, you’ll pass on to someone else and at times you won’t have a client… In such situations how OBM’s should work…


Tina January 29, 2014 at 8:15 pm

Muneeb – that is a great question, however I would need a bit more information to answer it properly. As I am not clear if you are asking about how to keep potential clientele in your funnel (incase you loose a client) or if you are asking how to manage a full client load. In most cases OBM’s will only work with 1-3 clients at a very high level and generally stay with clients for a while. However, there is always the occasion that the client / obm relationship is not a great match and both parties choose to move on. In that case, having potential clients in the hopper would be a great option. To that I would say continue to have purposeful conversations even after you have your docket full…

If you would like to discuss in further about becoming a Certified Online Business Manager feel free to check out our site here: http://www.CertifiedOBM.com


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