By Tina |
Leadership is a bit of a loaded word. Often when we talk about leadership, we are talking about the person every one ‘sees’. Because of that, Online Business Managers do not always associate ourselves with being leaders. After all, we are the behind-the-scenes folks and we like it that way… the wind beneath the wing of a brilliant leader, if I may 😉
By Tina |
This is the time of year to layout the PLAN, to determine the strategy, to write it all and check it twice… to find out if you are naughty or nice… sorry, a bit caught up in the moment, well kinda. See what I want you to know is this: ultimately YOU ARE SANTA and YOU get to DECIDE on the gift that your business is to your life!
You get to decide who you work with, ideal clients or just folks who can pay an invoice. Businesses that you are strongly passionate about their messages or work that ultimately you love doing. However, you want it you are Santa and YOU get to decide
You get to decide if you want to work a few hours a week or a full-time position, if you want to work nights…
By Tina |
These are hard decisions. T stay and fight through, simply because you need the money or to release and believe another more ideal client will come.
I have listened to dozens of Online Business Managers battle this very quandary over the past 6 years. When they share with me how they have over-communicated what they need to be successful, when they have pushed for automation to minimize mistakes, when they have had the boundary conversation time after time, but nothing really changes. The client is set in their way, it is who they are, and even if they want to change, they simply are not doing it.
So what to do? Continue in a relationship that causing you the highest level of stress, causing you to know longer enjoy your service… no I don’t think that is the right answer.
But here’s the thing… dump and running isn’t the right answer either. This is what we hear from the other side, the business owners…
When I talk with potential Online Business Managers, the first thing I want to know from them is “What services do you want to implement on a daily basis” ie: what will make you love your services and love your clients?
The answer to this question is imperative when you are building a service based business. Specifically if you are a virtual assistant or online business manager. I personally am not a fan of the ‘maintenance’ mode of a business. If day in and day out I had to spend all my time doing recurring tasks, copy / pasting replays, etc… I would likely loose my mind. Simply put, these are not services I enjoy. Are they needed in the business? Absolutely/ These tasks are vital to the health of any information marketing business model. The goal for an OBM is almost always to find a way to wash, rinse, repeat. But if I have to ‘do the doing’ of it, forget it!
Knowing what I enjoy and how I am created to best perform in the business really helps me LOVE the services I provide. And it allows me to love working with my clients. The sense of satisfaction in my work is a key indicator of whether or not we can build a successful business in the virtual service business model (OBM’s, VA’s, bookkeepers, social media specialists, etc…) No one wants to sell a service they do not enjoy performing.
I have experienced this time and time again within my own business. Being willing…Read More
One of the questions I often get when talking with folks is “OBM specialized enough or should you niche further“. This is a great questions because I don’t think there is an easy yes or no.
Being an Online Business Manager is a presumed expert skillset a niche of it’s own. So drilling down further isn’t really needed. As not everyone can be an OBM or even really grasp the fullness of what the role in-tells (which is why we have the Certification Training.) The expertise of an online business manager is that of an operational manager, which includes, project management, team management, process management and metrics. These are not area’s that are often represented efficiently in an online business. So being an OBM, in and of itself, is a specialty.
In the OBM community we talk a lot about understanding your strengths and really showcasing where you shine. If your experience is in marketing and your strengths are in communication you may highlight that you are an Online Business Manager specializing in Marketing. You are still responsible for operations but you have an added skill to bring to the table. In the same way, every OBM still has to do marketing so it’s not as though those who don’t see this as a specialty are abdicated of this responsibility. It just means you have additional skill or talent in that area. Same with being a team leader, it might be that you are really skilled…Read More
As I was thinking about my to do list today I was really moved by how much I love what I do. Granted I am not the typical OBM as I do as much sales, coaching and technical implementation as I do operations at this point in my business journey. […]Read More
When you are starting your Virtual Support business there is nothing more exciting then getting new clients. I love it… even now 8 years later I still love closing a new client. Sure I love the money but I love the newness of the relationship, a bit like the honeymoon […]Read More
For the most part we are purposeful to write super uplifting and focus on the positive type of articles for the community. We do this because ultimately it is a core value of ours that we desire to reach for what we want rather than run from what we don’t […]Read More
After 6 years and hundreds of conversation with virtual support professionals about the opportunity to become an OBM, I can confidently say I know a thing or two about ‘who’ the OBM is. I say ‘WHO’ because in all actuality being an Online Business Manager is much more about how […]Read More