You know, if someone was to ask me the ‘secret’ to building a business online I would say it is one simple thing:
Capture the email address of anyone who visits your website
An email address in the online world is the equivalent of a business card in the offline world.
Say you are at a networking meeting talking to someone who is a great fit for your service/product. What do you do? You ask for their business card and permission to contact them again.
If you don’t, that person will walk out the door and you have no way to contact them again. Doh!
[Read more…] about The Caramilk Secret? (for doing business online)